For members, partners, vendors, and press
Brand assets & usage.
Everything you need to represent Collective Trust correctly: the official marks, the colors, the type, and the rules. Members may display the marks to show membership. Anyone else should reach out through the contact form on any chapter page before publishing them.
Download all files (ZIP)Logos
The marks.
Download any single file, or grab the full kit above. Every file keeps its transparent background.
Primary badge
badge.png · 237 × 232 px · PNG · transparent background
The gold CT monogram. Use it as an avatar, on small surfaces, or anywhere the full seal is too large.
Full seal
seal.png · 596 × 570 px · PNG · transparent background
The round coin seal with the full name and the vetted line. Best on certificates, vehicle signage, print, and hero moments.
Horizontal wordmark
ct-wordmark.png · 1097 × 295 px · PNG · transparent background
The full lockup with the shield and tagline line. Built from gold and silver, so place it only on black or near-black backgrounds.
App icon
favicon.png · 256 × 256 px · PNG · square
Square icon for browser tabs, bookmarks, phone home screens, and email signatures.
Color
The palette.
Trust Gold and Trust Black carry the brand. Silver and Ivory keep type readable. Copy any hex value with one click.
Trust Gold
Primary brand color. Buttons, accents, and highlights on dark surfaces.
Gold Light
Gradient pairing with Trust Gold. Large display text and hover states.
Trust Black
Primary dark background. Never pure #000000.
Panel
Dark cards and panels raised above Trust Black.
Silver
Text and light marks on dark backgrounds. Never pure #FFFFFF.
Ivory
Primary light background for print and light pages.
Ink
Text and dark marks on light backgrounds.
Field Gold
Gold on light backgrounds, where Trust Gold loses contrast.
Verified Green
Live and verified status indicators only. Never decorative.
Typography
The type.
Three fonts, three jobs. Headings shout in Oswald, everything readable speaks in Inter, and the small technical labels run in JetBrains Mono.
Oswald
Display
Weights 500, 600, 700. All headings in uppercase with wide letter spacing.
Vetted. Trusted. Local.
Inter
Body
Weights 400, 500, 600. All paragraph and form text.
Vetted. Trusted. Local.
JetBrains Mono
Metadata
Weights 400, 500, 700. Labels, tags, and small technical text.
Vetted. Trusted. Local.
The rules
Use it right.
The marks carry the reputation of the network. Follow these rules and every use will look like ours.
Do
- Keep clear space around every mark equal to at least one quarter of its height.
- Never shrink the badge below 24 px tall, the seal below 64 px, or the wordmark below 180 px wide.
- Place marks only on Trust Black, Panel, Ivory, or white. The wordmark is black-background only.
- Use Field Gold instead of Trust Gold when a mark sits on Ivory or white.
Don't
- Don't recolor, outline, add shadows, or apply effects to any mark.
- Don't stretch, squish, rotate, or crop the marks.
- Don't rebuild the wordmark in another font or rearrange its parts.
- Don't put a mark on a photo without a dark or light panel behind it.
Who may use the marks
- Members may display the marks alongside a plain statement of membership, for example "Member of Collective Trust". Members may not imply that Collective Trust or TrustCo.in guarantees, warranties, or backs their work.
- Press and partners may use the marks for editorial or factual reference at actual size with clear space intact.
- Everyone else, including vendors building co-marketing material, should get written approval first. Use the contact form on any chapter page, such as the Jacksonville chapter.
Questions
Not sure how to use a mark?
Ask before you publish. A quick check takes less time than a reprint. Reach out through the contact form on any chapter page.